In this thesis I investigate central features in Instagram poetry based on the hypothesis that it is a new form of literary phenomenon. The study analyses six accounts on Instagram, all dedicated to Instagram poetry, as well as a selection of feature articles about Instagram poetry and interviews with the poets. Through this investigation, four aspects where considered: the themes of the poetry, the variety of roles Instagram poets play in relation to their poetry and their readers, how representation plays a part in some of these roles, as well as how the poetry takes place on the platform. The form and display of the poetry are examined further through an intermedial analysis of the relation between text, image, and the Instagram medium. ...